“Same Page” Ads
“Get Everyone on the Same Page” was a brand awareness campaign built around M-Files’ content collaboration pillar — the idea that organizations lose time and confidence when people can’t be sure they’re working from the right information. The campaign’s central message was direct: eliminate the friction of finding, sharing, and collaborating on documents so that every stakeholder is always aligned in real-time. It ran across a deliberate mix of channels including print placements in publications like the Financial Times, paid display ads, and audio spots on NPR and Spotify — with 15- and 30-second scripts tailored to each platform’s tone and audience..
