Summer OoO Campaign
Project Type: Ad Campaign Date: June, 2025 Summer OoO Campaign Be Gary was a multi-vertical testimonial campaign built around real M-Files customers who transformed the way their organizations manage information. The campaign took its name from Gary Fleming, IT Director at Apex Oil Company —
Read MoreHeritage Campaign
Project Type: Ad Campaign Date: June, 2023 M-Files Heritage Campaign As Creative Director, I conceived, wrote, and art directed this print and digital brand awareness campaign for M-Files, a Finnish-founded information management software company with a global B2B customer base. The central idea was to use
Read More“Unexpected Returns” Campaign
Project Type: Ad Campaign Date: July, 2021 “Unexpected Returns” Campaign “Unexpected Returns” was a high-concept brand campaign built around bespoke photography capturing the precise moment two unexpected things come together — a visual metaphor for what happens when M-Files meets your business. Just as those
Read More“Find More Hours” Ads
Project Type: Ad Campaign Date: October, 2022 “Find More Hours” Ads “Find More Hours in Your Day” was a brand awareness campaign built around M-Files’ workflow automation pillar — the idea that knowledge workers lose significant time to manual, repetitive document tasks that a smarter system
Read More“Same Page” Ads
Project Type: Ad Campaign Date: October, 2022 “Same Page” Ads “Get Everyone on the Same Page” was a brand awareness campaign built around M-Files’ content collaboration pillar — the idea that organizations lose time and confidence when people can’t be sure they’re working from the right
Read More“Be Gary” Campaign
Project Type: Sales Enablement | Ad Campaign Date: August, 2018 “Be Gary” Campaign Be Gary was a multi-vertical testimonial campaign built around real M-Files customers who transformed the way their organizations manage information. The campaign took its name from Gary Fleming, IT Director at Apex Oil
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