“Find More Hours” Ads

Project Type: Ad Campaign
Date: October, 2022

“Find More Hours in Your Day” was a brand awareness campaign built around M-Files’ workflow automation pillar — the idea that knowledge workers lose significant time to manual, repetitive document tasks that a smarter system should handle automatically. The campaign’s visual centerpiece was a wall clock with a highlighted 13th hour, a literal representation of the time reclaimed by automating daily work with M-Files. It ran across the same mix of channels as the companion “Same Page” campaign, with placements in the Financial Times, Accounting Today, paid display ads, and audio spots on NPR and Spotify.

Channels

Print (Financial Times and other publications)
Paid Display Advertising
Audio — NPR (podcast sponsorship format)
Audio — Spotify

Key Messages

Automate daily document tasks to reclaim lost time
Metadata-driven document management as the engine behind automation
The “13th hour” as a tangible, visual metaphor for productivity gained
M-Files as a smarter way to work