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Years of experience

20

About Me

Creative Thinking
Meets Marketing Strategy

I'm a Creative Director with 20 years of in-house experience leading brand, design, and content strategy. I specialize in translating complex ideas into clear, compelling visual narratives — from brand campaigns and video storyboards to digital assets, case studies, and full-scale content systems. Throughout my career, I've built and guided in-house creative teams, partnered closely with marketing, sales, and executive leadership, and maintained brand consistency across every channel and touchpoint. I thrive at the intersection of strategic thinking and hands-on execution — equally comfortable presenting creative concepts at the C-suite level and diving into Adobe CC to get the work done.

My Info

Skills

  • 95%
    Adobe CC
  • 75%
    Figma
  • 90%
    Asana
  • 85%
    Hubspot
  • 75%
    Marketo

Work History

  • Creative Director

    M-Files
    2018 - 2026

    Led creative strategy, brand direction, and content production for a global B2B SaaS company, overseeing a broad range of deliverables including campaigns, video, digital assets, and collateral across 100+ markets. Partnered with marketing, sales, and executive leadership to build and guide an in-house creative team, maintaining brand consistency while translating complex product concepts into clear, compelling visual narratives.

  • Product Marketing Manager

    M-Files
    2013 - 2018

    Drove product marketing strategy through the development of video content, digital assets, and sales enablement materials including brochures, presentations, eBooks, and infographics. Hosted webinars and led end-to-end product launches, collaborating cross-functionally to bring new offerings to market and communicate product value to both internal teams and external audiences.

  • Director of Marketing & Communications

    START International
    2010 - 2013

    Implemented marketing initiatives that have helped START achieve consecutive years of record sales. Designed and published multiple product catalogs, oversaw major product launches, and designed & managed corporate and product websites. Developed domestic and international distributor partnerships to ensure longterm growth prospects.

  • eCommerce & Marketing Specialist

    Walco International
    2008 - 2010

    Designed and managed the eCommerce website launch of an industry leading animal health pharmaceutical company. Collaborated with multiple subsidiaries to create a comprehensive content database. Grew web traffic and increased internal sales rep adoption.

Experience

My Strengths

Chris%20Davidson%20|%20Creative%20Marketing%20Director

Creative Strategy

I help organizations align their visual identity with business objectives by developing creative frameworks that guide everything from campaign positioning to brand governance. My approach blends audience insight with a clear editorial point of view, ensuring every creative decision serves a larger strategic purpose. The result is work that's not only on-brand, but built to move the needle.

Chris%20Davidson%20|%20Creative%20Marketing%20Director

Art Direction

From video storyboards and motion concepts to photography and campaign systems, I direct visual storytelling that simplifies complex ideas without sacrificing sophistication. I've led art direction across B2B and B2C contexts, collaborating with internal teams and agency partners to maintain a consistent, high-quality aesthetic. My work keeps audience experience at the center while giving creative executions the room to be genuinely memorable.

Chris%20Davidson%20|%20Creative%20Marketing%20Director

Creative Design

I produce polished, versatile design work across a wide range of formats — including collateral, social media, infographics, presentations, and digital assets — all built to perform within a cohesive brand system. With deep fluency in Adobe Creative Suite and a strong sense of typography, layout, and hierarchy, I deliver work that is precise, purposeful, and deadline-ready. Every asset is designed with the end user in mind, from the first impression to the final call to action.

Chris%20Davidson%20|%20Creative%20Marketing%20Director

Marketing & Project Automation

I've developed systems and processes that streamline creative production workflows, reduce friction across cross-functional teams, and improve the consistency of output at scale. Whether building asset management structures, templating repeatable content formats, or integrating automation tools into the creative pipeline, I bring a technical sensibility to operational challenges. The goal is always the same: spend less time managing and more time making.

Professional

Rec's