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Years of experience

20

About Me

Where Creative Vision Meets Product Marketing Depth

I'm a Creative Marketing Director with 20 years of in-house experience spanning product marketing, brand strategy, and creative leadership. I've brought B2B SaaS products to market, built messaging frameworks and sales enablement programs, and led the creative systems that make those strategies visible and scalable. My background sits at the intersection of creative direction and product marketing — I'm equally at home developing a go-to-market plan, presenting positioning to executive stakeholders, and executing in Adobe CC to get the work done. Whether I'm shaping a product narrative, directing a campaign, or building the operational infrastructure that keeps a creative team humming, I bring both the strategic lens and the hands-on range to see it through.

My Info

Skills

  • 95%
    Adobe CC
  • 75%
    Figma
  • 90%
    Asana
  • 85%
    Hubspot
  • 75%
    Marketo

Work History

  • Creative Director

    M-Files
    2018 - 2026

    Led creative strategy, brand direction, and content production for a global B2B SaaS company, overseeing a broad range of deliverables including campaigns, video, digital assets, and collateral across 100+ markets. Partnered with marketing, sales, and executive leadership to build and guide an in-house creative team, maintaining brand consistency while translating complex product concepts into clear, compelling visual narratives.

  • Product Marketing Manager

    M-Files
    2013 - 2018

    Drove product marketing strategy through the development of video content, digital assets, and sales enablement materials including brochures, presentations, eBooks, and infographics. Hosted webinars and led end-to-end product launches, collaborating cross-functionally to bring new offerings to market and communicate product value to both internal teams and external audiences.

  • Director of Marketing & Communications

    START International
    2010 - 2013

    Implemented marketing initiatives that have helped START achieve consecutive years of record sales. Designed and published multiple product catalogs, oversaw major product launches, and designed & managed corporate and product websites. Developed domestic and international distributor partnerships to ensure longterm growth prospects.

  • eCommerce & Marketing Specialist

    Walco International
    2008 - 2010

    Designed and managed the eCommerce website launch of an industry leading animal health pharmaceutical company. Collaborated with multiple subsidiaries to create a comprehensive content database. Grew web traffic and increased internal sales rep adoption.

Experience

My Strengths

Chris%20Davidson%20|%20Creative%20Marketing%20Director

Creative Strategy

I help organizations align creative output with go-to-market objectives by developing frameworks that bridge brand positioning, audience insight, and campaign execution. My approach draws on both product marketing and creative direction — connecting messaging strategy to visual identity so every deliverable serves the business, not just the brief. The result is work that's on-brand, on-message, and built to move the needle.

Chris%20Davidson%20|%20Creative%20Marketing%20Director

Art Direction

From product launch visuals and campaign systems to video storyboards and event experiences, I direct work that translates complex product narratives into clear, compelling stories. I've led art direction across B2B contexts, collaborating with internal teams and agency partners while staying grounded in how the work performs in market. My goal is always audience-first creative that earns attention and reinforces the brand.

Chris%20Davidson%20|%20Creative%20Marketing%20Director

Creative Design

I produce polished, versatile design work across a wide range of formats — including sales enablement materials, digital assets, presentations, infographics, and collateral — all built to perform within a cohesive brand system. With deep fluency in Adobe Creative Suite and a strong sense of hierarchy and layout, I deliver work that is precise, purposeful, and deadline-ready. Every asset is designed with the end user in mind, from the first impression to the final call to action.

Chris%20Davidson%20|%20Creative%20Marketing%20Director

Marketing & Project Automation

I've built the operational infrastructure behind high-output creative and marketing teams — from go-to-market workflows and asset management systems to templated content formats and cross-functional production pipelines. Whether integrating automation tools, structuring repeatable launch processes, or reducing friction between teams, I bring a technical sensibility to operational challenges. The goal is always the same: less time managing, more time executing at quality.

Recent Work

Project Showcase

Professional

Rec's